Expert Consulting and Advising for Consumer Brands
Partner with our experts to build scale and strategy for your brand
About JNelson Consulting
Our Mission
Our Services
Our Services
We are passionate about leveraging our 25+ years of experience, connections and practical know-how to support founders and emerging brands on their journeys.
We're on a mission to help entrepreneurs and brands realize their wildest dreams.
Our Services
Our Services
Our Services
We develop and hone strategies in these areas:
- Product
- Commercialization
- Channel & Retail
- Go-to-market
We also provide:
- Advisory services
- Industry research
- Fractional general management, Chief Commercial Officer, and Chief Merchandising Officer
Our Approach
Our Services
Our Approach
We build collaborative partnerships, harnessing our expertise in and passion for consumer goods and retail to build custom and actionable strategies with you. We roll up our sleeves, get under the hood and dive deep into your business alongside you. Our proprietary processes will help connect all of the dots.
About our Founder
Julie Nelson is an experienced retail and consumer goods start-up executive with 25+ years of general management, merchandising, marketing, and wholesale leadership experience spanning multiple categories including pet food/supplies, apparel, footwear and accessories.
Julie served as President & Chief Commercial Officer of Made by Nacho, a premium cat food brand co-founded Chef Bobby Flay and Elly Truesdell. As the first Made by Nacho employee Julie built the strategy and team from the ground up into one of the nation’s fastest-growing cat-only food brands. Within 20 months of joining Julie scaled the brand to a broad assortment of dry food, wet food, treats and toppers and into distribution through DTC, all PetSmart stores, Amazon, Chewy.com and Petco stores.
During her 13-year tenure at Petco she served as Head Merchant/Business Unit Leader for the Dog Food division, as well as the Cat Food/Treats/Litter division. She also served as the Head of Category Marketing & Vendor Partnerships, Head of Growth & Profitability, and Head of Business Development for Pet Services. Julie served on the board of directors for Petco Mexico, Mexico’s largest pet specialty retailer. She was tapped to create and build Petco’s first Wholesale & International division with successful wholesale partnerships including Canadian Tire and Pet Barn Australia as well as with the US military exchanges.
Today, Julie leverages her expertise in start-up general management, product strategy, commercialization strategy, go-to-market strategy and channel/retail strategy to consult for and advise early-stage CPG brands.
She is also a passionate lead mentor and master teacher with SKU, the nation's leading consumer products accelerator, providing guidance and teaching the Channel Strategy master class, as well as a Strategic Advisor for TIG Collective and Beyond Brands.
Julie's Experience
Contact Us
We can't wait to hear what you're up to!
Drop us a line and tell us what's on your mind.
